Reports · Customers
How much of the revenue comes from how few customers, who signed up this week, and where they all say they came from.
1 · Concentration
ordered value net of VAT on agreed orders, by order date, off sales.customer_revenue_pareto · calendar periods
Revenue
£0.00
Every order on record
Customers who bought
0
0 orders
Biggest customer
—
Customers to 80%
—
Revenue is ordered value NET of VAT on agreed orders, counted on the order date. It is deliberately not "Total spent" on a customer's page — that is gross, because it is what they were billed and owe. Nor is it the GP tab's realised revenue, which counts on dispatch and nets refunds off, so those totals will differ too.
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2 · New customers
website signups off sales.customer_worklist · £100k+ = the top band or a free-text turnover · heard-via off sales.customer_heard_answers · review weeks, Wed–Tue
Signups last week
0
prev 0
£100k+ signups
0
prev 0
Stubs keyed by staff
0
customers created, no website signup
Cohort buyers
0
of 0 website signups in the window
Weekly signups by turnover
Website signups · Wed–Tue · Other is the form’s free-text turnover answer · current week is partial
Loading signups…
| £100k+ signups by source | 5 Aug | 12 Aug | 19 Aug | 26 Aug | 2 Sep | 9 Sep | 16 Sep(part) | Total |
|---|---|---|---|---|---|---|---|---|
| Total | 0 | |||||||
| All website signups | 0 |
£100k+ signups, week of 9 Sep
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3 · Who they are
self-reported — the storefront asks every customer once, options shuffled per render · self-report sees the arrivals cookies can't: AI recommendations, letters, word of mouth
Heard-via answers
0
one per customer, first wins
Last 7 days
0
Profile wizard answered
0
of 0 customers on the books
Ticked something
0
of those who answered
How customers heard about us
answers are all-time · revenue is the concentration window (Every order on record) · a channel nobody picks is a findingLoading…
Declared annual turnover
from the deals-page wizard · “Other” answers are free text on the customer page“Other” — in their words
the channels nobody's list anticipated · newest firstInstrument check — is the shuffle fair?position bias over 0 verified shuffles
P(chosen | position)
Share of answers picked from each display slot. Uniform would be 10% everywhere; slot 1 above that is primacy. Slot 10 is the pinned “Other”, not a position.
| Slot | Chosen | P |
|---|---|---|
| 1 | 0 | 0.0% |
| 2 | 0 | 0.0% |
| 3 | 0 | 0.0% |
| 4 | 0 | 0.0% |
| 5 | 0 | 0.0% |
| 6 | 0 | 0.0% |
| 7 | 0 | 0.0% |
| 8 | 0 | 0.0% |
| 9 | 0 | 0.0% |
| 10 · Other (pinned) | 0 | 0.0% |
The first slot
How often each option topped the shuffle, and whether being on top got it picked — primacy concentrates on plausible-sounding options.
| Option | Shown 1st | Picked when 1st |
|---|---|---|
| Google search | 0 | — |
| AI assistant (ChatGPT, Claude, Gemini…) | 0 | — |
| Trade website or directory | 0 | — |
| We sent them a letter | 0 | — |
| Recommended by a trader or customer | 0 | — |
| Email or newsletter | 0 | — |
| Social media | 0 | — |
| Doesn't remember | 0 | — |
| Worked with Tony before | 0 | — |