Reports
Pricing
The floor should sell out within 6 weeks. When a product's free stock won't, the measure that explains it turns red: not enough buyers seeing it, buyers seeing it and not clicking, or clicking and not buying. Products on open orders can't be discounted. Bars run W34 → W38. Figures beside them cover the whole window.
How many customers we think have seen this product in the window. Every shelf position has a likelihood that a customer shown something there clicks it, measured across everything shown in that position; we weigh each position this product was shown in by that likelihood. If effective customers is low, no one has really seen it.
How many customers clicked it, compared with its effective customers. Low sales on an attractive product means the price needs to come down. Low sales on an unattractive product means it needs the right customer base.
How long it will take to sell out of the free stock at our current rate.
What the numbers mean
- Viewers
- Distinct signed-in customers the product was rendered to on any shelf, however far down. Guests and staff viewing as a customer are never counted.
- Effective customers
- How many real looks it got. A customer counts at most one look a day, 1 − Π(1 − weight) over the shelves they saw it on at their best slot, where a slot's weight is how often customers shown it click against that shelf's best slots. A refresh adds nothing, but a customer back on several days adds up, so over weeks effective customers can exceed viewers.
- Average listed product
- The channel's totals divided by every product listed on it, sold or not, seen or not.
- Attractiveness
- Clickers per effective customer, pulled toward the channel's own rate by 30 effective customers of prior, so three clicks from three looks does not outrank thirty from three hundred.
- Clickers · openers · opens
- Clickers opened it from a shelf. Openers opened the page by any route, including direct links; opens counts every time.
- Basketers · adds · basket units
- Customers who added it to a basket, how many adds, and the units asked for.
- Refused adds
- Adds the shop turned down, usually because the product had no live listing at that moment.
- On hand · free
- In the building (on hand plus picked, every grade and pool), and that less units on open orders.
- Open orders · undiscountable
- Units on confirmed and part-fulfilled orders not yet shipped, on any channel. A product with any cannot be marked down without putting the shelf below a price a buyer agreed.
- Buyers · sold · avg £
- Distinct customers it was dispatched to, the units that left in dispatched parcels, and their average unit net. Sales cover every channel, because stock is shared.
- Days of cover
- Free stock over the daily rate sold across the weeks shown.
- Left over
- Free units still on the floor when the target is up, counted from today, at the rate sold across the weeks shown. The target is the weeks you set: the whole floor should sell out within it.
- Why it won't clear
- A product with anything left over gets the first stage it fails. Not seen: fewer effective customers than the average listed product, or none. Seen, not clicked: attractiveness below the channel's rate. Clicked, not bought: at or above it, and still won't clear.
- What to do about it
- Not seen: get it in front of buyers first, since nobody has looked closely enough to judge the price. Seen, not clicked: it's unattractive to the buyers seeing it, so find the right customer base. Clicked, not bought: it's attractive and not selling, so lower the price, unless open orders make it undiscountable.